You get a lead.
The name is there. Maybe an email. A company domain if you're lucky.
But no job title. No phone number. No LinkedIn profile.
So your rep spends 10 minutes Googling. Or they skip it.
Or worse—they pitch with a generic email that goes nowhere.
And this happens every day across dozens of leads.
Now multiply that across your whole pipeline, and that's the real cost of missing data. B2B data enrichment tools exist to fix this. They fill in the blanks automatically, so your team doesn't have to. This guide breaks down the 15 best options, grouped by what they're actually good at—plus a simple framework to help you choose the right one.
A B2B data enrichment tool fills in the missing details about your leads, contacts, or accounts automatically. It pulls data like job titles, company size, industry, tech stack, LinkedIn profiles, and buying signals—then adds it to your CRM or lead lists without manual research.
Perfect for enriching leads with LinkedIn profile data, company information, and verified contact details.
LinkedIn Data Enrichment Without Account Risk
LinkFinder AI is a specialized B2B data enrichment platform focused on extracting comprehensive data from LinkedIn—safely and at scale. Unlike tools that use your LinkedIn account (risking bans), LinkFinder AI operates through its own private network, meaning you don't even need a LinkedIn account.
Perfect for sales and marketing teams that need to enrich CRM data with emails, phone numbers, company details, and complete LinkedIn profiles—all automatically via API or bulk CSV uploads.
Pricing
$29/month
10,000 records included • Full API access • Bulk CSV processing • GDPR compliant
"We integrated LinkFinder AI with HubSpot and enriched our entire database—50,000 contacts—in less than a week. The API is solid, data quality is exceptional, and we've seen a 35% increase in email response rates."
— Rachel K., VP of Sales Operations
All-in-One Sales Intelligence
Apollo.io combines a massive B2B database (270M+ contacts) with sales engagement and enrichment capabilities. It's designed as an all-in-one platform for prospecting, enrichment, and outreach.
Starting Price
Free - $149/user/month
Free tier with limitations
Contact Enrichment via Browser Extension
Lusha is a popular browser extension that reveals contact information as you browse LinkedIn profiles. It's designed for quick, one-off enrichment rather than bulk processing.
Starting Price
$29 - $79/user/month
Credit-based pricing
Best for instantly enriching leads as they come in through web forms or live interactions.
Real-Time Form & API Enrichment
Clearbit excels at real-time enrichment for web forms and visitor identification. It automatically populates 100+ data points per lead as they fill out forms, helping reduce form fields and increase conversions.
Starting Price
$99 - $999+/month
Free tier available
Identity Resolution & Consumer Data
FullContact specializes in identity resolution, turning basic contact info (like an email) into a complete profile with job history, social profiles, and demographics.
Starting Price
Custom Pricing
API-based pricing
Ideal for identifying in-market accounts and enriching data with buying signals.
AI-Powered Account Intelligence
6sense goes beyond basic enrichment by providing predictive insights and buyer intent data. It helps identify which accounts are actively researching solutions and enriches them with real-time signals.
Starting Price
Contact for Pricing
Enterprise platform
Enterprise B2B Intelligence Platform
ZoomInfo is a comprehensive B2B intelligence platform with a massive proprietary database, buyer intent data, and deep enrichment capabilities. It's designed for enterprise sales teams with big budgets.
Starting Price
$15,000+/year
Enterprise pricing • Annual contracts
Account-Based Marketing Intelligence
Demandbase focuses on account-based marketing with intent data, account de-anonymization, and rich firmographic enrichment. It's built for ABM-focused teams.
Starting Price
Contact for Pricing
Enterprise ABM platform
Great for cleaning up large datasets and syncing enriched data directly with your CRM.
Multi-Source Data Enrichment Workflows
Clay is a powerful data operations platform that aggregates data from 100+ sources and uses AI to enrich, personalize, and automate outreach workflows. It's like a spreadsheet on AI steroids.
Starting Price
$149 - $800/month
Free tier available
High-Accuracy B2B Contact Data
UpLead focuses on quality over quantity, offering 95% verified contact data with real-time email verification. You only pay for valid, deliverable contacts.
Starting Price
$74 - $299/month
Pay only for valid contacts
Direct Dials & SMB-Focused Data
Lead411 specializes in providing verified direct dial phone numbers and is particularly strong for small to mid-sized business targeting. Data is updated every 90 days.
Starting Price
$99 - $899/month
Good for small teams
All-in-One Lead Gen Suite
Snov.io combines email finding, verification, and cold outreach in one platform. It's particularly useful for SMBs looking for an affordable all-in-one solution.
Starting Price
$39 - $189/month
Trial available
Tools with unique focus areas like technographics, identity resolution, or specific regions.
Technographic Data & Contact Finder
Datanyze focuses on technographic enrichment—identifying what technologies companies use. It's ideal for targeting based on tech stack and includes a solid Chrome extension.
Starting Price
$29 - $99/month
Affordable for startups
LinkedIn Sidebar Extension
Kaspr is a Chrome extension that appears as a sidebar on LinkedIn, revealing contact information without disrupting your workflow. Best for European contacts.
Starting Price
$49 - $99/month
Credit-based model
B2B Contact & Company Database
Adapt.io provides B2B contact data with a focus on accuracy and ease of use. It includes a LinkedIn plugin and CRM integrations for seamless enrichment.
Starting Price
$49 - $299/month
85% accuracy reported
You likely need one if any of these apply to your sales or marketing operations:
Start with LinkFinder AI and instantly fill in missing contact details, company data, and LinkedIn profiles—without risking your LinkedIn account.
10,000 records included • Full API access • GDPR compliant • Cancel anytime