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10 Best Company Research Tools for Prospecting in 2025

Looking for the best company research tools? We tested and compared the top prospecting platforms to help you find companies, enrich data, and close more deals.

Most company research platforms cost $5,000-$15,000 annually and still deliver outdated contact data or incomplete company profiles. The right company research tool gives you accurate firmographic data, verified emails, and real-time company insights for a fraction of that cost.

Problem is, most company research tools are built for enterprise sales teams with massive budgets. The ones that actually work for small and mid-size businesses either lack critical data points or charge per contact. They provide company intelligence and verified emails, not just basic web scraping results. They start under $50/month, so you can skip the expensive sales intelligence platforms.

We tested 12 company research tools over 3 months. Most were missing key firmographic data, had outdated contact information, or required separate subscriptions for email finding. The 10 tools on this list deliver accurate company profiles, verified contact data, and actionable sales intelligence better than the rest.

Quick Comparison

Compare the top 10 company research tools at a glance

Rank Tool Price/mo Data Quality Ease of Use Rating
#1 LinkFinder AI $29 Excellent ⭐⭐⭐⭐⭐ 4.9/5
#2 ZoomInfo $15,000+ Excellent ⭐⭐⭐⭐ 4.4/5
#3 Apollo.io $49 Very Good ⭐⭐⭐⭐⭐ 4.6/5
#4 Cognism Custom Excellent ⭐⭐⭐⭐ 4.5/5
#5 LeadIQ $75 Very Good ⭐⭐⭐⭐ 4.3/5
#6 Clearbit $99 Very Good ⭐⭐⭐⭐ 4.2/5
#7 Lusha $39 Good ⭐⭐⭐⭐⭐ 4.3/5
#8 UpLead $99 Very Good ⭐⭐⭐⭐ 4.6/5
#9 Hunter.io $49 Good ⭐⭐⭐⭐⭐ 4.4/5
#10 Kaspr $49 Good ⭐⭐⭐⭐ 4.3/5
#2

ZoomInfo

Enterprise-Grade B2B Intelligence Platform

ZoomInfo is the heavyweight champion of B2B company research platforms, offering one of the most comprehensive databases in the industry. With over 100 million company profiles and 220 million professional contacts, ZoomInfo serves enterprise sales teams who need deep firmographic and technographic data.

The platform shines with its advanced filtering capabilities, allowing you to build highly targeted prospect lists based on company revenue, employee count, technology stack, funding rounds, and growth signals. ZoomInfo also provides intent data that shows which companies are actively researching solutions in your category. Their data enrichment features automatically update your CRM with the latest company information.

Key Features

  • Massive database - 100M+ company profiles with detailed firmographics
  • Intent data - Identify companies actively researching your solutions
  • Technographic data - See what technology stacks companies use
  • Advanced filtering - Build precise prospect lists with 50+ filters
  • CRM integration - Native integrations with Salesforce, HubSpot, and others
  • Scoops - Real-time company news and trigger events

Starting at $15,000+/year – custom enterprise pricing with annual contracts required. No monthly plans available.

✓ Pros

  • Most comprehensive B2B database available
  • Excellent data accuracy and freshness
  • Powerful intent data for timing outreach
  • Deep technographic insights
  • Strong CRM integrations

✗ Cons

  • Extremely expensive - enterprise pricing only
  • Annual contracts required (no monthly option)
  • Overkill for small businesses and startups
  • Steep learning curve for new users
  • Sales process to get pricing information
#3

Apollo.io

All-in-One Sales Intelligence and Engagement Platform

Apollo.io combines a robust B2B database with sales engagement tools, making it a complete prospecting solution. With over 275 million contacts and 73 million companies in their database, Apollo offers impressive coverage at a more accessible price point than enterprise platforms.

What sets Apollo apart is its built-in email sequencing and automation capabilities. You can research companies, find decision-makers, verify emails, and launch outreach campaigns all from the same platform. The Chrome extension makes it easy to enrich LinkedIn profiles on the fly, and the job change tracking alerts you when prospects move to new companies.

Key Features

  • Huge database - 275M+ contacts across 73M companies
  • Email sequencing - Built-in sales engagement and automation
  • Chrome extension - Enrich LinkedIn profiles in real-time
  • Email verification - Real-time verification before sending
  • Job change tracking - Get alerts when contacts change roles
  • Buying intent signals - Identify companies in-market for your solution

Starting at $49/month – includes 600 mobile credits and 12,000 export credits annually. Free plan available with limited features.

✓ Pros

  • Excellent value for the database size
  • All-in-one platform (research + engagement)
  • User-friendly interface
  • Free plan available for testing
  • Good Chrome extension
  • Strong integrations with CRMs

✗ Cons

  • Data quality can be inconsistent
  • Credit system can be confusing
  • Mobile phone numbers limited
  • Some outdated contact information
  • Email deliverability issues reported by users
#4

Cognism

GDPR-Compliant B2B Data Provider

Cognism specializes in providing compliant, high-quality B2B contact data with a strong focus on international markets, particularly Europe. The platform is built from the ground up to be GDPR and CCPA compliant, making it ideal for companies operating in regulated markets.

Their Diamond Data product offers cell phone-verified mobile numbers with 87% accuracy rates, significantly higher than industry averages. Cognism also provides real-time company data enrichment through their API and Chrome extension. The platform emphasizes data compliance and quality over database size, which resonates with enterprises concerned about legal risks.

Key Features

  • GDPR compliant - Built for European and international data regulations
  • Diamond Data - Phone-verified mobile numbers with 87% accuracy
  • International coverage - Strong data coverage in EU and North America
  • Chrome extension - Enrich contacts from LinkedIn Sales Navigator
  • Intent data - Track company buying signals and web activity
  • API access - Real-time data enrichment for your systems

Custom pricing – starts around $1,000+/month with annual contracts. Pricing varies by database size and features needed.

✓ Pros

  • Excellent international data coverage
  • Very high mobile phone accuracy
  • GDPR and CCPA compliant
  • Strong intent data capabilities
  • Good Sales Navigator integration

✗ Cons

  • Expensive - enterprise pricing only
  • Annual commitment required
  • Smaller database than competitors
  • No transparent pricing online
  • Sales process to access the platform
#5

LeadIQ

Sales Prospecting Tool with Account-Based Focus

LeadIQ focuses on helping sales teams implement account-based prospecting strategies efficiently. The platform combines company research with contact capture and CRM enrichment, specifically designed for outbound sales teams using tools like Salesforce and Outreach.

What makes LeadIQ unique is its tracking of prospect job changes and company updates. When a prospect moves to a new company, LeadIQ automatically alerts you and provides their new contact information. This makes it excellent for relationship-based selling where following key contacts matters more than high-volume prospecting.

Key Features

  • Job change tracking - Get alerted when prospects switch companies
  • One-click CRM capture - Add prospects directly to Salesforce from LinkedIn
  • Account-based lists - Build and track target account lists
  • Chrome extension - Capture contacts from LinkedIn and company websites
  • Data enrichment - Auto-update CRM records with fresh data
  • Prospector - Search their database of 450M+ professional contacts

Starting at $75/month – includes unlimited contact capture and 120 track credits monthly. Free plan available with 20 weekly credits.

✓ Pros

  • Excellent job change tracking
  • Seamless Salesforce integration
  • User-friendly Chrome extension
  • Good for account-based strategies
  • Free plan available

✗ Cons

  • More expensive than alternatives
  • Credit limits can be restrictive
  • Database smaller than Apollo or ZoomInfo
  • Some accuracy issues with email verification
  • Focused mainly on Salesforce users
#6

Clearbit

Real-Time Company Data Enrichment Platform

Clearbit (now part of HubSpot) specializes in real-time data enrichment rather than traditional prospecting. The platform automatically enriches your existing contacts and website visitors with company and demographic data, making it ideal for inbound marketing teams and product-led growth companies.

Their Reveal product identifies anonymous website visitors by company, allowing you to see which accounts are visiting your site and what pages they view. Clearbit's API-first approach makes it a developer-friendly solution that integrates deeply with your tech stack to provide company data where you need it.

Key Features

  • Real-time enrichment - Automatically enrich contacts and form fills
  • Reveal - Identify companies visiting your website anonymously
  • Prospector - Search and filter companies by firmographic criteria
  • API-first platform - Deep integrations with your existing tools
  • Company logos - Automatically fetch company logos and branding
  • Data standards - Clean and standardize company data fields

Starting at $99/month – pricing varies by enrichment volume and features. Now bundled with HubSpot Sales Hub.

✓ Pros

  • Excellent data enrichment accuracy
  • Powerful API and developer tools
  • Website visitor identification
  • Strong HubSpot integration
  • Good data standardization features

✗ Cons

  • More enrichment than prospecting tool
  • Can get expensive at scale
  • Limited direct outreach capabilities
  • Smaller prospect database
  • Pricing complexity based on usage
#7

Lusha

Simple Contact Finding for Sales Teams

Lusha takes a straightforward approach to company research and contact finding with a focus on ease of use. The platform is particularly popular among small to mid-size sales teams who need quick access to contact information without complex workflows or training.

Their Chrome extension makes it incredibly easy to find emails and phone numbers directly from LinkedIn profiles and company websites. Lusha emphasizes compliance and data privacy, claiming GDPR and CCPA compliance with opt-out mechanisms for contacts who don't want to be listed.

Key Features

  • Chrome extension - Find contacts instantly from LinkedIn and websites
  • Email and phone lookup - Direct dial numbers and verified emails
  • Prospecting platform - Search database of 45M+ company profiles
  • Bulk enrichment - Upload CSV files for batch processing
  • API access - Integrate with CRM and sales tools
  • Data compliance - GDPR and CCPA compliant with opt-out options

Starting at $39/month – includes 480 credits annually (40/month). Free plan available with 5 credits monthly.

✓ Pros

  • Very easy to use and set up
  • Affordable entry-level pricing
  • Good Chrome extension
  • Free plan available
  • GDPR compliant
  • Fast contact lookup

✗ Cons

  • Limited credits on lower plans
  • Smaller database than competitors
  • Data accuracy varies by region
  • Basic filtering and search capabilities
  • Credits expire monthly
#8

UpLead

Verified B2B Contact Database with Real-Time Verification

UpLead differentiates itself with a bold promise: 95% data accuracy guarantee with real-time email verification. They only charge you for verified emails, so if an email bounces, you get your credit back. This makes UpLead attractive for teams focused on email deliverability and avoiding list contamination.

The platform provides access to 155 million B2B contacts across 17 million companies with 50+ search filters for precise targeting. UpLead includes technographic data showing what software companies use, competitive intelligence showing similar companies, and intent data indicating buying readiness.

Key Features

  • Real-time verification - Emails verified at point of download
  • 95% accuracy guarantee - Credits refunded for bad data
  • Technographic data - See technology stacks companies use
  • Competitor intelligence - Find similar companies automatically
  • Email pattern finder - Identify company email formats
  • Chrome extension - Capture contacts from LinkedIn and websites

Starting at $99/month – includes 170 credits monthly. Free trial available with 5 credits.

✓ Pros

  • Real-time email verification
  • 95% data accuracy guarantee
  • Credits refunded for bad emails
  • Good technographic data
  • Advanced filtering options
  • Competitive intelligence features

✗ Cons

  • Higher price per credit than alternatives
  • Database smaller than Apollo or ZoomInfo
  • Limited international coverage
  • No built-in email sequencing
  • Credit rollover not available
#9

Hunter.io

Email Finding and Verification Specialist

Hunter.io focuses specifically on email finding and verification rather than comprehensive company data. The platform excels at discovering email addresses associated with any company domain and verifying whether those addresses are deliverable before you add them to your outreach lists.

Their domain search feature lets you enter any company website and see all associated email addresses Hunter has discovered. The email pattern detection identifies common formats companies use (like [email protected]), helping you construct likely addresses for new contacts. Hunter also provides a browser extension for finding emails on LinkedIn and company websites.

Key Features

  • Domain search - Find all emails associated with a company domain
  • Email finder - Discover individual email addresses by name and company
  • Email verification - Verify deliverability before sending
  • Email patterns - Identify company email formatting conventions
  • Chrome extension - Find emails while browsing LinkedIn and websites
  • API access - Automate email finding in your workflows

Starting at $49/month – includes 500 searches and 1,000 verifications monthly. Free plan available with 25 searches and 50 verifications.

✓ Pros

  • Specialized in email finding
  • Good email verification accuracy
  • Simple, easy-to-use interface
  • Generous free plan
  • Affordable pricing
  • Domain search is powerful

✗ Cons

  • No company firmographic data
  • No phone numbers included
  • Limited to email finding only
  • No built-in prospecting database
  • Requires separate tools for full prospecting
#10

Kaspr

LinkedIn-Focused Contact Extraction Tool

Kaspr specializes in extracting contact information directly from LinkedIn, making it ideal for sales teams who source prospects primarily through LinkedIn Sales Navigator. The tool works as a Chrome extension that reveals email addresses and phone numbers for LinkedIn profiles you're viewing.

Unlike tools that require you to search their database, Kaspr works in real-time as you browse LinkedIn. This makes it perfect for targeted, research-driven prospecting where you're carefully selecting specific individuals rather than building large lists. The platform also includes workflow automation to push contacts directly into your CRM or outreach sequences.

Key Features

  • LinkedIn extraction - Get emails and phones directly from LinkedIn profiles
  • Chrome extension - Works seamlessly with LinkedIn and Sales Navigator
  • Phone numbers - Access to direct dial and mobile numbers
  • Workflow automation - Auto-add contacts to CRM and sequences
  • GDPR compliant - European data compliance built-in
  • Team collaboration - Share lists and credits across team members

Starting at $49/month – includes 200 email credits and 100 phone credits monthly. Free plan available with 10 credits.

✓ Pros

  • Easy LinkedIn integration
  • Real-time contact capture
  • Direct dial phone numbers
  • Good accuracy for European contacts
  • Workflow automation features
  • Free plan available

✗ Cons

  • Limited to LinkedIn prospecting
  • Credit limits restrictive on lower plans
  • Requires active LinkedIn account
  • Risk of LinkedIn account restrictions
  • No native prospecting database

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